first_img Enter Your Email Address Our 6 ‘Best Buys Now’ Shares I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Roblox (NYSE:RBLX) is a gaming platform loved by children and teenagers all over the world. It’s also become a big hit with independent game developers. So, when it went public in New York last week, it’s no surprise it was to a roaring reception. It now has a market cap of $38bn and has been added to one of America’s favourite exchange-traded funds (ETFs). Is it a good long-term investment though, and does the Roblox share price have further to climb?Roblox is described as a digital universe. It’s filled with thousands of games, many made by the gamers who signed up to the platform. The enticing reason for this is that Roblox rewards its creators with a 70% cut of any revenue generated from their games. Some independent users have made million-dollar fortunes from the platform.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Long-term investment opportunityFor many investors, the primary reason they’re attracted to Roblox is its staying power. The company has been around for nearly 17 years. It’s massively popular with youngsters for both playing alone or with their friends in an online environment. The extensive choice of game genres means there’s something for everyone, and word of mouth plays a powerful part in attracting new users.While the games are free, in-game purchase options bring in the money. While under no obligation to spend, the temptation is there. And many children are choosing to spend their pocket money in this way to enhance their gaming experience.ARK Invest, a popular US ETF provider founded by Cathie Wood, focuses on tech plays with a long-term vision. Roblox appears to fit the bill, because ARK invested in 519,000 ($36m) Roblox shares at IPO. ARK’s endorsement gives a more bullish case to the company and could entice further retail investment.Roblox revenue risksI think there are a few risks to the company’s revenues, and these could lead to volatility in the Roblox share price.In its early days, the company came under fire for a lack of regulation over its game content. This led to children being exposed to games with less than suitable content. It’s since been attempting to tighten this up, but I think the risk remains. And now that it’s publicly listed, any negative press alarming parents could destructively affect the Roblox share price.Gaming has had a revenue boost from pandemic lockdowns and Roblox has benefited from this. But there’s a risk that its popularity will slump when the world gets moving again.Furthermore, I believe Roblox must tighten up its security as high-profile hacking is on the rise.Would I buy shares in Roblox?I can see the popularity in Roblox, it has a massive fanbase and a potentially endless market to tap. As children get older and discover the worlds it presents, they naturally want to join. However, the gaming industry is notoriously competitive, and its ongoing success depends on growing its user base and revenue streams.I think it has the potential to keep advancing, it’s already said it expects Q1 revenue to double. Prior to IPO, Roblox raised over $850m in venture capital funding rounds. So it has a lot of institutional backing. And, having witnessed how children engage with the platform, I think it’s got staying power. Personally, I’m tempted to buy shares in Roblox as a long-term investment. Is Roblox a good long-term investment and will its share price continue to rise? Image source: Getty Images I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! Kirsteen Mackay | Sunday, 14th March, 2021 | More on: RBLX Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. “This Stock Could Be Like Buying Amazon in 1997” Simply click below to discover how you can take advantage of this. For regular stock market investing ideas and help choosing the best shares to buy now, sign up to The Motley Fool today. See all posts by Kirsteen Mackaylast_img

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