first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Last week, the phone rang with a local number I didn’t recognize. It was some guy from a mortgage company claiming they had been notified I was looking for mortgage credit. His company was notified by Equifax through one of their trigger programs.We had an unpleasant conversation that started with me politely explaining that I worked for a Credit Union and wasn’t interested. He became persistent and just kept cutting me off – so I hung up.This certainly wasn’t memberlicious and I highly doubt any Credit Union would take this nearly abusive approach. But what can we learn from this?I am not a fan of trigger campaigns. It feels like spying on the member to me. Maybe I’m old school in these days of technology, but if the member wanted their mortgage from the Credit Union they probably would have come to you in the first place. They didn’t. They went somewhere else. Spend the money you’d spend on a trigger program on general mortgage marketing. continue reading »last_img

Leave a Reply

Your email address will not be published. Required fields are marked *