first_imgToday’s consumers are always looking for the best deals, and they have countless tools at their fingertips to find them. When it comes to financial institutions and their choice of credit and debit cards, rewards are among their top priorities.According to a recent survey from CGI, 70 percent of respondents said rewards programs are important, noting that it was one of their top priorities in a financial institution. Fewer than 10 percent said they were unimportant.Financial institutions that want to cater to the wants of their current and potential members should take note of this. Offering rewards through various services, particularly cards, is a great way to strengthen relationships.Loyalty follows rewardsConsumers today like to be incredibly informed. With smartphone in hand, they conduct research before making any purchase or financial decision. According to PricewaterhouseCoopers’ Total Retail 2016, 36 percent of consumers use their smartphones to research products before buying, and the same amount compare prices using their mobile devices. continue reading » 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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